There seems to be lots of Top Ten lists for everything from ‘What to do to get red wine out of your carpet’ to ’10 things to do in the school holiday’. So we’d thought we’d join the game and come up with our 10 Top Tips for successful exhibit marketing with a list of do’s and don’ts while exhibiting.
- Make sure you set clear objectives, what is it you want to achieve? How will you define success?
- At the end of the show make sure you have a method to measure the results from the objectives you set. Did you collect those 30 leads you set out to get, how will you keep check?
- Be sure to let as many people as you can know that you are exhibiting, remember to tell them where you’ll be on what dates and at what venue.
- Train your team, make sure they know what is expected of them and tell them how you are going to measure the results.
- Always follow-up on your leads. Our office mantra is follow-up, follow-up and follow-up some more.
- Forget to check that your ideal customers will be at the show, ask the organiser for the demographics of the expected attendees.
- Design your stand just to look good, it is there for a purpose – to tell the visitors who you are and what you do.
- Leave a bowl out in the hope that people will put their business cards in, a few cards in the bottom looks really awful.
- Just sit there, don’t use your mobile phone on the stand and do not check your emails hoping no-one will notice (oophs, that’s 3 don’t in one)
- Pack away your leads with your stand assets – it’s no good collecting leads if you can’t get in touch with them.