What words are there that really Sell?

Today, we met with a client who was having real difficulty in creating a head line for his brochure.  He knew exactly what the benefits were for his customer and why his customer should buy it.  So what was the problem?

The problem was he knew too much about it.  He wanted to pack as much information into the heading as he possibly could.  Our advice to him was:

Don’t lose sight of your primary goal: to sell your product or service.  Your writing should be more than a flat presentation of the facts.  What he was doing was to let his creativity run away with him… do you do that?  The most brilliant efforts will be wasted if your customers can’t remember what product you’re promoting.

Here’s a few headlines we came up with:

………….. where you want it, when you want it.

Finally, there’s a better way to ……………

Say good riddance to ……………

You owe yourself a ……………

…………… reasons you should ……………

 

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