Who are your audience & where do you find them?
Failure to plan is planning to fail…….How often have you heard that said? Well it’s true when it comes to exhibiting. Knowing where to find your audience is a key consideration when booking your exhibition stand.
Exhibitions are often audited, so if its high volume and high quality visitors you’re looking for check that the audit matches your list of ideal customers. Try www.abc.org.uk or ask the sales team to provide a breakdown of the type of people who attend the event.