Your exhibit staff are the key to your exhibiting success
Having a perfect stand is important, but more important to your success at the show will be your staff.
Give everyone a briefing session before the event. Make sure they know:
- your objectives
- your target audience
- the message you want to get across
- how they’ll be contributing to the success of the show
They’ll also need to know how each one of them will have contributed (or not) to that success.