Who are your audience & where do you find them?
Failure to plan is planning to fail…….How often have you heard that said? Well it’s true when it comes to exhibiting. Knowing where to find your audience is a key consideration when booking your exhibition stand.
Exhibitions are often audited, so if its high volume and high quality visitors you’re looking for check that the audit matches your list of ideal customers. Try www.abc.org.uk or ask the sales team to provide a breakdown of the type of people who attend the event.
Position your business for exhibiting success
Although exhibiting represents a unique selling environment, most exhibitors are caught up in the logistics of the event, not the strategy of how to position themselves for success. Exhibiting is a highly competitive environment and time is the number one competitor. Visitors have buying plans, they research exhibitors and fine-tune their understanding of the exhibitor’s benefits by visiting them face-to-face at the event. Begin the conversation about how you’ll achieve your objectives before you exhibit, develop a system to measure your results and teach your staff how to attract the right visitors to meet your objectives. That’s where we can help …