Are you missing the biggest marketing opportunity there is?

Are you failing to collect email addresses?

We all network and meet business associates on almost every day of the working week. But what do you do with the contact details that you collect? If only one of those contacts were to become a client or a customer it could make a huge difference to your business.

Imagine if once a week you could ring every one of your customers and tell them what you have on special offer the next week, or about the new line of dri-fit sports clothing that’s just come in, or maybe you’re demonstrating a new product at your next exhibition that would make all the difference to their profitability.  How do you think that would impact your sales?  Well, that’s what email marketing is all about.

If you’re not collecting email addresses from interested visitors to your stand or to your business or even through your website, you are missing out on one of the biggest opportunities on the internet.  Visitors who voluntarily provide you with their email address are giving you express permission to market to them.  They are pre-qualified sales leads, and much more likely to buy from you than a random visitor who finds his/her way to your business through an internet search.

It makes sense then that you should be cultivating this relationship right from the start.  Even when your traffic is low, the most important thing you can do for the future of your business is to begin building a list.

If you need help with the automation system then contact the the superstars of social media and CRM systems.

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