What’s the first thing you think of when someone says HOOKER?

Well, I wouldn’t be surprised if you thought of a position on the rugby field!

Like in rugby a Hooker in the exhibiting world is a very important role.  The Hooker can make the all the difference between a successful and a failed show.  As you know, exhibiting is a brilliant people-to-people medium where the quality of communication is critical. And, it’s your exhibition staff who are the real heroes and key to your exhibiting success – often that’s down to the role of the Hooker .  l.

In our experience exhibitors can spend more time on designing their stand than they do on preparing their staff.  There is nothing in an exhibit that can sell other than the people, everything in the exhibit, including the visual displays, samples or brochures are tools for the staff to use to engage, qualify, communicate and obtain a commitment from the visitor.

Now these people can perform their role much more effectively if you have fully trained Hookers.

Find out Why Exhibitors Need a Hooker here

Advertisements