What’s the Rule for Handing Out Literature?

If there was a rule for handing out literature, what would it be?

When in doubt hand out a brochure – that seems to be the approach many stand staffers take when they don’t know what to say.

Staff members who are unsure of what to do in the stand environment or feel uncomfortable talking to strangers, end up handing out literature or giveaway items just to keep occupied.  Literature acts as a barrier to conversations because the visitor just says ‘thanks’ and  they’ll look at it later!  Often these pricey pieces of promo are discarded at the first opportunity.  It is vital that people chosen to represent your business enjoy interacting with strangers and know what is expected of them while on the stand floor.