Are you failing to collect email addresses?
We all network and meet business associates on almost every day of the working week. But what do you do with the contact details that you collect? If only one of those contacts were to become a client or a customer it could make a huge difference to your business.
Imagine if once a week you could ring every one of your customers and tell them what you have on special offer the next week, or about the new line of dri-fit sports clothing that’s just come in, or maybe you’re demonstrating a new product at your next exhibition that would make all the difference to their profitability. How do you think that would impact your sales? Well, that’s what email marketing is all about.
If you’re not collecting email addresses from interested visitors to your stand or to your business or even through your website, you are missing out on one of the biggest opportunities on the internet. Visitors who voluntarily provide you with their email address are giving you express permission to market to them. They are pre-qualified sales leads, and much more likely to buy from you than a random visitor who finds his/her way to your business through an internet search.
It makes sense then that you should be cultivating this relationship right from the start. Even when your traffic is low, the most important thing you can do for the future of your business is to begin building a list.
If you need help with the automation system then contact the the superstars of social media and CRM systems.
Exhibiting is a powerful marketing tool.
No other medium brings prospects to you. No other medium harnesses all five senses to make your company’s people, product and services come to life. And no other medium can help you accomplish so many goals within so many disciplines – including sales, marketing, customer relations management, market research, public relations and sales funnel building. You can reap huge rewards from event marketing.
Business Etiquette is there any?
Have you ever had that business situation or witnessed an event that left you thinking, “Really?” You’ve got to be joking! Has anyone looped you into a third party email conversation or forgotten that people can hear them when they are on the phone? What about those people on the train, in the quiet carriage, who have to shout to the caller ‘I’m on the train in the quiet carriage’, why don’t they just turn off their phones?? We’ve all had our fair share of bad business etiquette and I’m sure we’ll all guilty in some way.
Most people operate with an unspoken code of behaviour that determines expectations for social behaviour. While for some of us it is ingrained for others it just passes them by.
Your business or your exhibit hinges on how well you understand the importance of business etiquette. If it’s so important, why do so many forget it? We asked a few of our clients for their top tips on business etiquette:
- Keep emails short and factual. Keep things to the point don’t waffle, everyone is busy, and forcing them to sift through irrelevant information to find the point of your email is both disrespectful of their time and could lose you business.
- When entrepreneurs want to grow their mailing lists they head for the business card of the person they’ve just met and load them into their marketing list. Always ask for permission or extend an opportunity to opt out, it can preserve your business relationship.
- Always respect the time of those who help you, a small Thank You note or social media message is all it takes to cement a great relationship.
- Never send mass emails, not even if the first line is ‘sorry for the mass email’! The first place that will go is in the bin. You’ve wasted not only the time of the recipient you’ve also wasted your own.
- I love this one, ‘If you’re early, you’re on time. If you’re on time, you’re late. And if you’re late, don’t bother showing up.’ This may sound obvious but never, under any circumstances show up late. I totally understand that sometimes things happen that cause us to be late and within reason they are acceptable but when you arrive late don’t go on about it, don’t blame the traffic or whatever; the real reason is you didn’t plan for all eventualities.
Today, we met with a client who was having real difficulty in creating a head line for his brochure. He knew exactly what the benefits were for his customer and why his customer should buy it. So what was the problem?
The problem was he knew too much about it. He wanted to pack as much information into the heading as he possibly could. Our advice to him was:
Don’t lose sight of your primary goal: to sell your product or service. Your writing should be more than a flat presentation of the facts. What he was doing was to let his creativity run away with him… do you do that? The most brilliant efforts will be wasted if your customers can’t remember what product you’re promoting.
Here’s a few headlines we came up with:
………….. where you want it, when you want it.
Finally, there’s a better way to ……………
Say good riddance to ……………
You owe yourself a ……………
…………… reasons you should ……………
Love it or Hate it – Exhibiting is the way to do it …
Meet More People, Get More Leads and Make More Sales
Before you dive into our blog I just wanted to say “Hi”. I’m super excited about this blog – why? Because I know how powerful exhibit marketing can be and I don’t want you to miss out.
Exhibiting is a wonderful way to meet face-to-face with your ideal customers, it’s where you can sell exactly the product or service the visitors are looking for – it’s where you bring solutions to their problems and create experiences worth talking about.
We’re here to help, inform and inspire you and the StandOut! blog is just the beginning – it’s packed with ideas and thoughts that will help you design and create an exhibit plan focused on getting the results you desire. You’ll quickly have people clamouring to buy from you every time you exhibit. And, of course make the most of your investment at the show.
Whether you’re an event organiser, a micro business, SME or entrepreneur help and inspiration is only a phone call away – we’d love to hear from you, call us for FREE on 0333 567 0205.