What Does It Take To Be A Champion Exhibitor?

Every so often you meet an exhibitor who is very different.  They radiate a mysterious strength, character and charisma that is seldom seen.  A visitor to a show (or a competitor) may not be able to put their finger on exactly what it is that makes this exhibitor stand out, but something special is definitely there; they are champion exhibitors.

Skeptics would say they had a better position at the venue, the light was better or they were close to the coffee bar, some would simply say ‘luck’ is what made them better than the rest. But if you had the opportunity to study a champion exhibitor you would find that everyone of them has certain characteristics that makes them stand out from the crowd.  They all take specific actions every day.  They all have similar patterns and belief systems.  They all talk alike.  They all have certain habits and it’s these traits that set them apart from the rest.

The 8 Traits of Champions:

Tell the Negative Committee to…..

No time for exercise??

Your advice was invaluable..

“Thank you for your email tutorials and support, your advice was invaluable.  It made me reconsider what I was planning; so many great tips and ideas! Thank you.” Jane Mann, The Organic Beautician

My Best Success Came ….

StandOut! Indeed-Brilliant

Exhibiting at ALIVE was both enjoyable and an excellent use of my time and precious marketing budget. I have made some excellent new contacts, two appointments to view the hotel and one very positive booking enquiry so I am sure that the return on investment will prove very worthwhile.  I have been exhibiting and looking at exhibition stands for years but Carole’s advice on how to exhibit effectively and stand out from the crowd was very useful – StandOut indeed!” Cheryl Waring, Director of Sales The Cheltenham Chase Hotel

Brilliant ideas for the design of my stand

It was lovely to meet Carole at King’s Daughters Conference, especially as she provided email support for the exhibitors in the lead up to the exhibit with really useful hints and tips for the exhibition.  Using these, I was able to rethink the design of my stand, and what sort of jewellery was the most suitable for the event.  This led to a high amount of interest and I am very happy with the sales and new contacts I made.  Thank you Carole. Karin Whittaker

We had the best publicity ever …

Carole was an absolute pleasure to work with.  she kept all the stallholders well informed and provided us with some fantastic tips and advice! On the day, she was extremely helpful, ensuring we all got the best publicity, giving us advice, making suggestions and ensuring that we were well looked after throughout the day.  She definitely went over and above my expectations and can’t recommend her highly enough

Results And Excuses??

What’s the Rule for Handing Out Literature?

If there was a rule for handing out literature, what would it be?

When in doubt hand out a brochure – that seems to be the approach many stand staffers take when they don’t know what to say.

Staff members who are unsure of what to do in the stand environment or feel uncomfortable talking to strangers, end up handing out literature or giveaway items just to keep occupied.  Literature acts as a barrier to conversations because the visitor just says ‘thanks’ and  they’ll look at it later!  Often these pricey pieces of promo are discarded at the first opportunity.  It is vital that people chosen to represent your business enjoy interacting with strangers and know what is expected of them while on the stand floor.